Fermata raised $10 million from Raw Ventures to expand operations and work towards profitability by 2026.
Israeli startup Fermata, founded in 2020 by bioinformatics expert Valeria Kogan, is using AI and computer vision to monitor greenhouse crops for diseases and pests. The company’s software works with standard cameras, capturing images of plants twice a day and alerting farmers to potential infestations via an app. Initially considering robotic solutions, Kogan shifted focus after consulting with farmers, realising that simpler camera-based monitoring was more effective.
Based in Israel, Fermata has gained traction by prioritising farmer needs and keeping its AI training in-house, improving model accuracy. Partnering with major agricultural firms like Bayer and Syngenta, the company has deployed over 100 cameras and continues to expand. The startup recently secured a $10 million Series A investment from Raw Ventures, its existing investor, to scale operations and work towards profitability by 2026.
Plans for growth include strengthening the sales team and expanding beyond greenhouse tomatoes into new crops. Despite AI’s previous struggles in agriculture, Fermata’s practical approach and farmer-centric model have helped it carve a niche in the industry.
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