PIP Labs, a startup that develops an IP (Intellectual Property) platform “Story” based on blockchain technology, will cooperate with Stability AI, a global image-generating artificial intelligence (AI) company. The goal is to establish a fair profit distribution system by analyzing the contribution of creators in the process of producing AI images.
PIP Labs announced on the 9th that it has signed a strategic partnership with Stability AI to build an innovative ecosystem for copyright protection and monetization of AI-generated content.
PIP Labs is a startup co-founded by CEO Lee Seung-yoon, who founded the web novel platform “Radish” and sold it to Kakao, and Jason Zhao, a former member of Google’s AI subsidiary DeepMind. The cumulative investment amount attracted amounts to 140 million dollars (about 190 billion won).
The story being developed by PIP Labs is a blockchain platform that converts IP into programmable digital assets to protect IP holders’ ideas and support sharing and monetization using them.
Through this cooperation, the two companies aim to protect the rights of all contributors related to AI-generated content, including creators, developers, and artists, and to establish a fair compensation system.
In particular, Story noted the lack of a clear path for creators to generate revenue from secondary creations in the open-source AI ecosystem. Through collaboration with stability AI, we plan to establish a systematic revenue distribution system by tracking the contribution of the entire AI-generated content process and recording it transparently on the blockchain.
AI applications currently operating on the story platform have entered the commercialization stage. AI image remix platform “Mahojin” and AI creative e-commerce platform “ABLO” are providing actual services by combining stability AI’s AI model with story’s blockchain technology.
Both services support users’ creative activities while ensuring source proof and rights attribution across the AI stack.
Jason Zhao, co-founder of PIP Labs, said, “The two companies plan to open a new era of open-source AI development by using the technology of stability AI and story to provide fair compensation to contributors and build a system that protects copyright.”
Scott Trowbridge, vice president of stability AI, explained, “Story’s innovative blockchain technology and our AI model will meet to provide practical benefits to creators.”